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We write about the latest search marketing and digital advertising news as well as give you advice about how to best run your campaigns.
Learn about search marketing in 30 days with our “30 Days of Definitions”.
You already know how much you make when someone buys from you online, or the value of a lead. You have a good idea how many visitors to your site it takes to close one.
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You know how you're doing with Google Adwords (or any other channel you already use...) But what can you expect from other channels for driving traffic and sales?
You know exactly what you pay per click for traffic from Google's search network. We'll help you understand what the correct price is in different models based on what your performance is. Want to pay an affiliate commission?